Service Offerings

Service offerings are customized based on the needs and objectives of each client.

Effectively design and tailor products and services for women, as well as appropriately deliver products and services to women. Ensure your marketing to women advances women’s empowerment and gender equality.

Understand the impact your products, services and marketing messages are having and how to improve them.

Example Case

About the client & project:
A leading US technology company has developed various global education initiatives that focus on increasing students’ access to technology and students’ digital literacy, and/or training teachers to integrate technologies and project-based teaching methods into schools. These initiatives can help develop a future pipeline of consumers. The company wanted to (1) better understand its impacts on women and girls, including how initiatives did or did not create an enabling environment for female students, and (2) position themselves as a thought leader in the gender space.

Our approach:
ICRW began with a review of initiatives by looking at evaluations, reports and documents, as well as by conducting interviews with staff and participants. ICRW also conducted field research to better understand the impacts of the program and document compelling first-hand experiences. We provided analysis and guidance for internal purposes, and produced an external publication.

Client benefits:
Our assessment allowed the client to better understand the impacts it was having on female students and teachers, and share these publicly. We provided counsel on how to package the findings and facilitated distribution through channels to share the findings with key audiences in order and position the company as a thought leader in the gender and technology space.

Connect With Our Professionals

Contact Us