Invisible market

Publication Subtitle

Energy and agricultural technologies for women's economic advancement

Publication year


Publication Author

Kirrin Gill, Payal Patel, Paula Kantor, Allison McGonagle

This research explores what it takes for technology initiatives, specifically in the energy and agricultural sectors, to reach and economically benefit women in developing countries through market-based strategies that have the potential for achieving scale and financial sustainability. It builds on ICRW’s landmark paper, Bridging the Gender Divide: How Technology Can Advance Women Economically, which made the case for how technologies can create pathways for strengthening women’s economic opportunities.

Through a field-level investigation and interviews with experts, the authors examine how women’s use of technology and their involvement in the development and distribution of a technology can not only advance women economically, but also can benefit enterprise-based technology initiatives by expanding their markets and helping them generate greater financial returns.